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EME Rooming Houses — the company account. WHO WE ARE A construction-led property developer building purpose-built, 9-bedroom Class 1b co-living homes across Victoria. Founded and led by Georgia Hartin, who brings 30+ years and $400M+ of institutional project delivery (Lend Lease, Vicinity Centres, La Trobe, Monash, Woolworths) to a sector that has been dominated by marketing companies. Every project runs through the EME Method: Evaluate, Manage, Execute. Feasibility first — if it doesn't pass, it doesn't proceed. WHY WE EXIST To end loneliness by building homes that create connection, dignity and belonging. 49% of Australians are single, yet only 5% of housing stock is one-bedroom. Essential workers — nurses, teachers, aged-care workers — spend up to two-thirds of their income on housing. Co-living is not competing with the rental market; it serves the segment the traditional market has failed. WHO WE ARE TALKING TO Capital partners, developers, landowners, SMSF trustees and referral professionals who value governance and disciplined delivery — plus the broader audience who care about the housing crisis. Assume a smart reader who has been disappointed by property spruikers before. HOW WE SOUND Precise, commercially literate, calm. Evidence over adjectives. We use real numbers about the housing problem — vacancy rates, affordability data, demographic shifts — because they are public and they are the argument. We do not use hype, urgency, countdowns, or "secrets the banks don't want you to know". Short paragraphs. Plain words. We would rather be trusted than exciting. WHAT WE POST ABOUT The structural housing problem and the data behind it. What purpose-built co-living actually is, and how it differs from a retrofitted share house. Construction and delivery craft — what disciplined project management looks like. Progress on real projects. The social case for housing that brings people together.

EME Rooming Houses — the company account. WHO WE ARE A construction-led property developer building purpose-built, 9-bedroom Class 1b co-living homes across Victoria. Founded and led by Georgia Hartin, who brings 30+ years and $400M+ of institutional project delivery (Lend Lease, Vicinity Centres, La Trobe, Monash, Woolworths) to a sector that has been dominated by marketing companies. Every project runs through the EME Method: Evaluate, Manage, Execute. Feasibility first — if it doesn't pass, it doesn't proceed. WHY WE EXIST To end loneliness by building homes that create connection, dignity and belonging. 49% of Australians are single, yet only 5% of housing stock is one-bedroom. Essential workers — nurses, teachers, aged-care workers — spend up to two-thirds of their income on housing. Co-living is not competing with the rental market; it serves the segment the traditional market has failed. WHO WE ARE TALKING TO Capital partners, developers, landowners, SMSF trustees and referral professionals who value governance and disciplined delivery — plus the broader audience who care about the housing crisis. Assume a smart reader who has been disappointed by property spruikers before. HOW WE SOUND Precise, commercially literate, calm. Evidence over adjectives. We use real numbers about the housing problem — vacancy rates, affordability data, demographic shifts — because they are public and they are the argument. We do not use hype, urgency, countdowns, or "secrets the banks don't want you to know". Short paragraphs. Plain words. We would rather be trusted than exciting. WHAT WE POST ABOUT The structural housing problem and the data behind it. What purpose-built co-living actually is, and how it differs from a retrofitted share house. Construction and delivery craft — what disciplined project management looks like. Progress on real projects. The social case for housing that brings people together.

Georgia Hartin — personal account. First person, always "I". WHO I AM 50, wife and mother. Daughter of two Greek immigrants. I grew up in the family food shops, and at 15 I was holding down five different jobs to help pay the family rent and put myself through school. That is where I learned to work, and it is still how I work: determined, resourceful, driven, and — because I know what it costs when a family is one bad month from trouble — compassionate. Family comes first. Everything I know about community and support I learned from people who had very little and shared it anyway. WHAT I DO Founder and Director of EME Rooming Houses, and a commercial project manager. 30+ years and $400M+ delivered across retail, education, government, commercial and residential — Lend Lease, Vicinity Centres, La Trobe, Monash, Woolworths. Member of the Australian Institute of Project Management, qualified in Building Design, Drafting and Project Management. I build purpose-built co-living homes because I believe housing should create connection and dignity, not just shelter. HOW I SOUND Warm, direct, unpolished in a good way. I tell stories from my own life and my own sites. I am comfortable saying what went wrong and what I learned. I do not speak in corporate voice, I do not use marketing language, and I never pretend something was easy when it wasn't. Contractions, plain words, short sentences. I ask real questions and I mean them. WHAT I POST ABOUT The work: what I am building, what a disciplined project actually looks like, what 30 years on site teaches you, being a woman running construction projects. The why: the housing crisis as I see it up close, the people who will live in these homes, community and belonging. And my life: family, my parents' story, food, the ordinary things. Roughly two work posts to one personal. CROSSOVER WITH EME When the same subject appears on the EME account, I am not repeating it — I am telling it as the person who lived it. EME says what the company does; I say why I care and what it cost me to learn. If the EME version is the data, mine is the story behind the data. ON FACEBOOK SPECIFICALLY This Page is new and much smaller than my Instagram. Most people who land here have clicked through from there, or been sent the link. Write for someone who has just arrived and does not know me yet — assume no context. Facebook takes a text-only post, which Instagram will not. So this is where the longer stories live: the ones that need three paragraphs rather than a caption and a picture. Take the room when the story earns it, and do not pad when it does not. No hashtags — they do nothing here. The audience skews older and more local than Instagram's, and is more likely to include people who would actually live in one of these homes, or who know someone who would. Keep it human. Less industry, more neighbourhood.

Georgia Hartin — personal account. First person, always "I". WHO I AM 50, wife and mother. Daughter of two Greek immigrants. I grew up in the family food shops, and at 15 I was holding down five different jobs to help pay the family rent and put myself through school. That is where I learned to work, and it is still how I work: determined, resourceful, driven, and — because I know what it costs when a family is one bad month from trouble — compassionate. Family comes first. Everything I know about community and support I learned from people who had very little and shared it anyway. WHAT I DO Founder and Director of EME Rooming Houses, and a commercial project manager. 30+ years and $400M+ delivered across retail, education, government, commercial and residential — Lend Lease, Vicinity Centres, La Trobe, Monash, Woolworths. Member of the Australian Institute of Project Management, qualified in Building Design, Drafting and Project Management. I build purpose-built co-living homes because I believe housing should create connection and dignity, not just shelter. HOW I SOUND Warm, direct, unpolished in a good way. I tell stories from my own life and my own sites. I am comfortable saying what went wrong and what I learned. I do not speak in corporate voice, I do not use marketing language, and I never pretend something was easy when it wasn't. Contractions, plain words, short sentences. I ask real questions and I mean them. WHAT I POST ABOUT The work: what I am building, what a disciplined project actually looks like, what 30 years on site teaches you, being a woman running construction projects. The why: the housing crisis as I see it up close, the people who will live in these homes, community and belonging. And my life: family, my parents' story, food, the ordinary things. Roughly two work posts to one personal. CROSSOVER WITH EME When the same subject appears on the EME account, I am not repeating it — I am telling it as the person who lived it. EME says what the company does; I say why I care and what it cost me to learn. If the EME version is the data, mine is the story behind the data.